Marketing

Give a sponsor their own page

A local business agrees to sponsor your ladder. What do they actually get for it? Until now, a logo somewhere and a handshake.

The problem this solves

Sponsorship is easy to sell once and hard to renew, because at renewal nobody can answer the only question that matters: did it work? The partner has nothing to point at, you have nothing to show them, and the conversation comes down to goodwill. Meanwhile the thing they were promised, visibility to your players, lived as a logo on a banner and a mention in a newsletter, with no way for anyone arriving through them to actually do anything.

A real page, on your own address

Each partner gets a page on your own site carrying their banner, their logo, a paragraph in their voice, their website and their socials. Underneath all of that sits your club.

  • Your booking panels are live on the page, so a guest who arrives through the hotel's link can book a court or sign up for open play without ever leaving it
  • Your side is mirrored back: your website, your socials, your phone number, and directions, so it reads as a partnership rather than an advert you are hosting
  • It is your address, on your domain if you have one, not a listing on somebody else's directory

Setting one up takes a minute

Add their name, paste a paragraph, drop in two images. The web address is built from their name, and you can shorten it to whatever they want printed on a card.

  • Rename them later and the old link keeps working, forwarding to the new one. Once a partner has printed a card it is out of your hands, and your club should never be the reason it breaks
  • A new page starts hidden, and the card tells you plainly that the link will not open for anyone, you included, until you publish it
  • When you are happy, press Publish and copy the link to send them
  • Taking a page down is one click and deletes nothing, so you can put it back later without rebuilding it

Then it tells you whether it worked

Each partner shows visits and bookings, with bookings broken into courts, events and open play, plus a performance page for any date range you pick. This is the part you take into a renewal conversation.

And it is honest about what those numbers are

Every caveat is on the screen where the number is, not in a footnote you find afterwards, because these get quoted to a sponsor and each one is wrong in a direction you could not guess from the label.

  • Visits counts page loads, including bots and link previews, so read it as traffic rather than people
  • A booking is counted when it was confirmed, and later cancellations are not deducted
  • Lessons and camps are not counted yet
  • If somebody opened two of your partner pages before booking, the booking counts for the last one they opened
  • There is no revenue figure, because we record that a booking happened and not what it was worth. We would rather show you a number you can stand behind in front of a sponsor than a modelled one you cannot

Your pages are not held hostage by your plan

If your club ever drops below Pro, the pages you already built stay up and you can still take any of them down. A page carrying somebody else's brand should never be stuck live because of a billing change.


Available on Pro and Elite. Find it under Marketing, then Sponsors & Partners.